<aside>
📅 Book time with me here or email me at [email protected]
</aside>
A Fractional Head of Content helping seven-figure eCommerce brands drive performance through strategic content marketing.
My fractional business, New Edition, serves as an extension of your in-house team, handling content deliverables and execution across video, social media, podcasts, and UGC—whatever moves the needle.
Think of New Edition as a co-founder, minus the equity.
Brandon Blum - For Others | LinkedIn
Personal LinkedIn
New Edition | Creating Content That Converts & Connects
Fractional Website
working on the business side at The Atlantic Magazine, Meredith Corporation, and Axios. During this time, I collaborated with dozens of brands including Audi, Oatly, and American Express. I learned a lot during this period, including how to build relationships with clients, work cross-functionally across internal teams, and manage dozens of projects and accounts at once.
scaling to six figures in annual revenue before pivoting due to funding challenges. This was a challenging but incredibly rewarding period for me. I wouldn’t trade it for the world. One of my favorite moments was when New York Knicks star, Jalen Brunson, wore our hoodie.
focused on content strategy and execution. By year-end, I officially launched New Edition—a fractional content team partnering with eCommerce thought leaders, brands, and service providers to launch, maintain, and monetize their content marketing efforts.
Since launch, I’ve worked with brands like Minted New York, industry leaders like Jess Cervellon and SaaS companies like Nectar Social.
